for labels
if you’re an independent label, second press gives your artists a proper cut of the streaming revenue (around 5 to 9 times more per stream than the majors), with transparent reporting and direct payouts. for now, joining is invitation or application based.
how it works for labels
- labels get a label portal alongside their artists. one account, multiple rosters.
- you upload releases and manage artist profiles directly.
- payouts are made to the label on the same monthly schedule as artists.
- how you split with your artists is up to your existing agreements.
- transparent dashboard with real-time stream counts and earnings per release.
how to apply
- email hello@secondpress.com.au with:
- a link to your label (website, bandcamp, instagram, whatever’s most current)
- a short description
- which artists on your roster you’d be putting on the platform
- we’ll review and come back to you. if it’s a fit, we set up your label portal account and send you a welcome email to log in.
- from the portal you upload your logo, add your bank details, invite your artists, and upload releases yourself.
- each release upload is reviewed and live on the platform within 24-48 hours.
terms
- non-exclusive licence. your roster can stay on other platforms.
- you keep ownership of all masters.
- you can pull releases down at any time.
- monthly payouts, minimum threshold $10 AUD.
exclusives & early releases
exclusive content works well here too. it gives subscribers something they can’t get anywhere else, and gives your roster a reason to drive fans to the platform.
- demos, b-sides, live sessions, alt versions, remixes, anything unreleased.
- early releases too. drop something on second press a few weeks to a month before the wide release.
- exclusives can be permanent or time-limited (30 days, 90 days, whatever the label and artist agree on).
- artists keep full ownership, and exclusive streams are paid at the same per-stream rate as everything else.
rights & licensing
- you grant second press a non-exclusive licence to stream the master recordings on your roster. you must control (own or exclusively licence) the rights to anything you upload.
- songwriter royalties are paid separately from the master payout. second press pays APRA AMCOS directly for the communication of musical works (on top of the 70% master share). if your artists are apra members, their songwriter share is distributed the normal way through apra — separately from your label payout.
- artists already signed to your label can’t onboard themselves directly - your label onboards them as part of your roster.
want to chat about onboarding your label? email hello@secondpress.com.au.
